Merch collection inspired by Travis Scott’s newest album “Utopia” (2023) featuring songs like “Meltdown” and “Circus Maximus”. Designs combine bold typography with hand-made illustrations and edgy photographic shots. Concpets I made for LA based ad agency as a test run

First set of images I made for official Mike Tyson merch t-shirt Heatwave collection.

A series of selected fashion editorial designs. I was in charge of both editorial design and imagery art direction and creation. All images are AI-generated as an inspiration and moodboard for the product lifestyle photoshoot.

ongoing creative exploration What will happen if we stop the generation at its earliest stage? Each generation begins with a unique visual noise - if we freeze it in time, we will receive the creation in its purest form, while never knowing the final effect. We loose the view of its final effect, but we gain something completely new. Symbolic representation of the trade-off paradox? Never finalised stuff or lost opportunities that will never flourish. I generated images and stoped the generation on 10% to obtain the very fiorst look on to generation and freeze them forever to create this video instalation.

Poster concept celebrating NIKE AIR MAX 30th anniversary AIR MAX DAY 2017 Finalist Official design competition by nike x MrWalczuk / OsomStudios® and

The task was to create the branding, visual look and feel, marketing visuals, and an icon set for an AI-based app. Modern approach and bold gradients make the app memorable and fun to use.

Concept, creative strategy, and branding for art advisory services. Vivid lime-green makes the brand immediately memorable and recognizable among others, while vast space for the images makes the art speak for itself, allowing the artist’s features across different touchpoints.

Campaign prepared for Peugeot via Havas Worldwide to celebrate the Rio 2016 Summer Olympics. I created the entire creative concept, as well as the detailed design for key visual, branding, landing page, mailing, displays at car dealerships, and the video commercial.

Creative direction, art direction, graphic design for PURO hotels.

Random presentation design, data visualisation and editorial design and some infographics

Visual design, digital brand presence idea for WBlaw law firm Web design and development digital touchpoints brand extension for a female-led law firm. Thanks to the Clients’ trust and courage, I was able to elevate the brand to make it stand out among competitors. I wanted identity to be minimalistic, elegant but also bold, modern but timeless, which makes it not only attractive to new audiences but memorable to everyone.

Branding, packaging, and the Europe market launch campaign concept for the Almozen anti-migraine drug. Most people suffering from migraines say that the pain is causing vision distortion, which inspired me to create a set of visuals that corresponds to that sensation, making the target audience feel understood.

Website design and development visual design video design

Choose paper over e-mail. Send a traditional letter! This campaign was inspired by our collaboration with Olka Osadzińska at the 10th Art & Fashion Forum. We created a competition just for PURO Hotels that featured an exclusive set of stationery and wrapping paper designed by Igor Strosin, who was mentored by Olka Osadzińska in our competition at Art & Fashion Forum. Our goal is to rekindle the wonderful tradition of writing letters. Just forget about e-mail for a moment and write a traditional letter to a loved one.

NGL Legal Rebranding, creative strategy, and web design for a legal advisory group. The entire visual system was designed to be scalable, but remain true to the mother brand.

PR agency branding, concepts visuals, and web design.

Vayana is an expert in delivering tailor-made IT enterprise-level solutions for business. Preparing the fresh marketing campaign to reach to the new, extended audience I was responsible for the brand creative strategy, refreshed visual style guide, entire campaign concept working hand-in-hand with a copywriter.

Trendhunting is a space for spotting the upcoming trends in creative and visual with a tint of a sociological approach. As a creator and editor-in-chief, I am responsible for content creation and curation, creative direction, and visual look and feel. The magazine has both digital and print editions.

Infographics and visual data interpretation based on data from world economic forum

personal branding for web developer

Personal branding, editorial and website design for fashion photographer Grzegorz Mikrut.

Restaurant concept, branding and visuals

The limited-edition album is a very special collaboration between Wojtek Sokół, one of the most known polish rapers, and Jonnie Walker, a brand that needs no introduction. The exclusive set of remixes is produced by Duit and features artists like Ptaki, Urbaniak, and Xxanaxx. Just like the music, I remixed the most characteristic visual of this world known brand.

StuffStudio is a creative design studio on steroids known for its bold and original works. This attitude screams for bold visuals. Ones that not everyone would dare to use, but everyone remembers.

Branding, creative strategy and webdesign for ecommerce shop focused on korean beauty products

PURO x Zofia Chylakand PURO x Anna Kuczyńska collaboration branding. The Idea was to create Identity of series of collaborations between PURO hotels and different Polish boutique fashion brands.

Branding and creative communication strategy copywriting and adds.

Layout concept for Visual Merchandising Guidline for Diesel FW 16 preview

Visual identity, branding, and digital presence concept for the Paris-based studio of architecture.

Branding merch design for a running club and running clothes brand

Movie promo key visual and brand identity. The use of bold typography and color accents across the entire digital presence added visual strength to a series of personal stories and experiences from the 2020/2021 lockdown. In collaboration with Katarzyna Smoczynska.

I tested AR interaction triggered by taping the screen, during the tap animation and sound is played

Le Petit restaurant concept, branding and visuals

I was asked to create a subbrand logo, website design and content of fashion platform for kids via Stuffstudio

Branding for ecommerce concept store focused on concious hand made artesanal products.

SUPER-PHARM Promotional key visuals made for SUPER-PHARM drugstore via Communication Unlimited. 2-years creative plan and various design templates that were applied in all their digital and in-store presence across the years.

Vector abstract face illustration

I had opportunity to design branding, website, new graphics and helmets collection for MILLA racing

Creative editorial / layout explorations

Only some of my favourite fun and most abstract concepts generated through testing / work on different model versions and software, ongoing creative exploration - works here are only small selection from my creative process, while creating I don't use visual any references or references to existing styles or artists, more of my work related to ai can be find in ai generated movies projects or brand content design that I made

Key Visual and design for New Years Eve Party event for Halicka Eatery in PURO Hotels

Personal branding project for Krystyna Weber marketing advisor

OOH and internet campaign concept for the new mascara launch for the Europe market. #killereyes One look can make the history, one picture can make it last forever #killerselfie There is a story behind each glance. Share your story using one photo.

Neon gardens / AI generated movie / video short Concept & generations & creative direction Igor Marcel, Strosin Visuals made in Midjourney and animated in Runway,

The Luchadores / AI generated movie / video short Everyone deserves vacation - So I generated movie about imaginary Luchador family on tropical vacation Concept & generations & creative direction Igor Marcel, Strosin Visuals made in Midjourney and animated in Runway

Branding and visual design for internet platform focusing on documentaries and their influence on culture. A platform with reviews and news from the world of documentary films, educational ones, but also those that show real life and give a moment of relief or hope. For the project, I created visual identification as well as a website, content and general idea for internet presence also a rating system based on brand character

Brutalismo / AI generated movie / video short Concept & generations & creative direction Igor Marcel, Strosin Visuals made in Midjourney and animated in Runway Check midbible.com for some tips about generative AI

During AI exploration, inspired by painting style of colombian painter Fernando Botero. I generated through midjourney: a serie of retro images I wanted to create real-life "Botero looking" models. I used some basic prompt only directing algorythm with name of the painter. I generated some well known sceneries for the painter style but also some abstract one

Personal project - concept phase / Casa de memoria - museo in Medellín which tell story through people experience and their testimony - in interactive way, in park close to exit there is hidden monument of people who lost their lives due to intolerance, I wanted to bring interactivity to this piece also, With this installation. You can find QR code with AR experience, which you can use on whole way through museum stairs discovering next people portraits, you can tap on them to trigger the audio file and listen to their story

Welcome in glitter factory concept that I created and generated with Midjourney  Glitter factory / AI generated movie / video short Fun movie about imaginary glitter factory cute and glittery Concept & generations & creative direction Igor Marcel, Strosin Visuals made in Midjourney and animated in Runway

Key visual made for "Turandot" Giacomo Puccini for Grand Theater in Łódź